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This interactive was created using location data from over 3 million Instagram posts. First we identified a long list of interior design mini-trends using lists from ILoveWallpaper, ELLE Décor and other publications. We narrowed this down to the 15 most popular mini-trends on Instagram based on the number of posts, and we also collected location data for each mini-trend hashtag.

The data was collected in August 2020 and can be viewed in full here: bit.ly/InstaDecorData

15 Home Décor
Mini-Trends
Taking Over Instagram
Homeowners and décor enthusiasts all over the world are sharing their interior design projects on Instagram, and they‘re using hashtags to highlight them. Instead of wide-sweeping looks, mini-trends like #crushedvelvet and #rosegolddecor are taking over.

We analysed over 3 million Instagram posts to identify the top 15 hottest mini-trends right now, and mapped out where in the world they are the most popular.

Dive in to find out the most popular décor mini-trend where you live.
What is the most popular décor mini-trend where you live?
Instagram
Posts
#wooddecor
#kitchenisland
#driedflowers
#livingwall
#rattanfurniture
#tapestries
#crushedvelvet
#lineart
#houseplants
#polkadots
#diffusers
#granitecountertops
#mixedmetals
#loveseat
#patternmixing
No. of Startups
2
4
10
25
50
100
200+
Show Legend

Embed

To embed please copy and paste the code below.

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Info

This interactive was created using location data from over 3 million Instagram posts. First we identified a long list of interior design mini-trends using lists from ILoveWallpaper, ELLE Décor and other publications. We narrowed this down to the 15 most popular mini-trends on Instagram based on the number of posts, and we also collected location data for each mini-trend hashtag.

The data was collected in August 2020 and can be viewed in full here: bit.ly/InstaDecorData

15 Home Décor
Mini-Trends
Taking Over Instagram
Homeowners are taking to Instagram to share their interior design skills, and using hashtags to amplify their posts. Small décor details called mini-trends are taking over social media; which trend is most popular where you live?
What is the most popular
décor mini-trend
where you live?
#wooddecor
#kitchenisland
#driedflowers
#livingwall
#rattanfurniture
#tapestries
#crushedvelvet
#lineart
#houseplants
#polkadots
#diffusers
#granitecountertops
#mixedmetals
#loveseat
#patternmixing
Cities
Regions
Countries
#
PLACE
INSTAGRAM POSTS